Find your fix
One system, three steps. Shop the kit, or start with what you need most.
The Detan System
All 3 steps, kitted — save vs. buying separately.
The Wash
Daily pH-balanced cleanser.
The Fix
Evening correcting serum.
The Shield
Broad-spectrum daily sunscreen.
Tan isn't dirt.
It's your skin defending itself.
Sun hits your skin, your skin panics, panic = pigment. That's a tan. It's not dirt, it's not damage you did wrong — it's just biology overreacting.
And here's what fairness creams get wrong: this was never about making your skin lighter. It's about repairing what UV actually did — so you need less to cover up, not a different skin tone to hide behind.
Based on published dermatology research on UV-triggered pigmentation (Maddodi et al., Photochem Photobiol, 2012; Yardman-Frank & Fisher, Exp Dermatol, 2021).
We got tired of an industry telling India its skin was the problem.
Every "fairness" cream sells the same lie — that your tone is something to fix into someone else's idea of better. We built Proofed on a different bet: real actives, real science, and skin that doesn't need to change color to be healthy. Just repaired.
What makes us better
Science-Driven
Derm-approved. Actual ingredients your derm would actually stock — not a marketing team's guess.
Full Transparency
Every ingredient, explained — not just listed. No proprietary blends hiding what's actually inside.
Honest Timelines
We won't promise overnight fixes. Real change takes weeks — we tell you exactly what to expect at each one.
Made in India
Manufactured domestically, using the same UV filter technology found in premium global sunscreens.
Cleanse. Correct. Protect.
How many kits?
Subscribe & save also available at checkout via UPI Autopay
If it doesn't work, tell us.
We're not going to pretend that never happens.
No reviews yet. We won't fake them.
We're pre-launch, so there's nothing to show here yet — and we're not going to seed fake stars to make you comfortable. Be one of the first 100 and tell us the truth, good or bad.
Before you ask
Is this a fairness cream?
No. We don't lighten your natural skin tone. This system targets UV-triggered tan and pigmentation — the goal is repair, not a different complexion.
Is this a medical treatment?
No — it's a skincare routine, not a medication. Use it daily as part of your routine; there's nothing to complete or stop taking.
Do you deliver COD?
Yes, COD is available across India with a small handling fee. Prepaid orders via UPI/cards ship free and are processed first.
How long does delivery take?
Orders ship within 24–48 hours. Delivery timing depends on your pincode and is confirmed at checkout.
Can I use all three products together?
Yes — that's the intended system: Wash in the morning and night, Fix after cleansing, Shield as the last step before sun exposure.
Is it safe for sensitive skin?
Formulated without fragrance or harsh actives. As with any new product, we recommend a patch test 24 hours before full use.